I’m curious about how things work: people, systems, and the stories behind them.
My interests sit at the intersection of growth, media, business, and technology, and I’ve spent most of my career exploring that from different angles.
I started out as a chartered accountant, became a multi-award-winning journalist, and now work in marketing. Along the way, I’ve dabbled in building with WordPress and spent a year exploring machine learning and AI before it became mainstream.
Today, I lead marketing at Startbutton, where we help companies expand across Africa without setting up local entities. I also advise startups on brand and product marketing — helping them position clearly, launch well, and grow.
I’m currently pursuing an MBA at the University of East London.
Previously, I was Editor-in-Chief at Condia, where I led editorial, operations, and monetisation. Before that, I was a Senior Reporter at TechCabal, covering the business of technology in Africa — from startups to big tech, including investigative work.
Outside of work, I watch and play football, read, and spend a lot of time on YouTube.
I’m usually working on a few things at once.
This is my personal blog, where I talk about how I see the world, what happens in my world or the world at large and what I’m learning. I hope you’ll join the conversation.
Professional Bio
Daniel leads marketing at Startbutton, where he helps companies expand across Africa without setting up local entities. He works at the intersection of growth, media, and business strategy, with a focus on how companies scale across complex markets.
He started his career as a chartered accountant before transitioning into journalism, where he became a multi-award-winning reporter covering the business of technology in Africa. He previously served as Editor-in-Chief at Condia, leading editorial, operations, and monetisation, and was a Senior Reporter at TechCabal, where he covered startups, big tech, and produced investigative stories.
Today, Daniel leads marketing at Startbutton and advises startups on brand and product marketing — helping them position clearly, launch effectively, and grow sustainably. His work is shaped by a deep interest in business growth and how storytelling influences business outcomes.
He is currently pursuing an MBA at the University of East London and writes about how the best companies win on Questing.
Daniel leads marketing at Startbutton, helping companies expand across Africa. A former Editor-in-Chief at Condia and Senior Reporter at TechCabal, he writes about Africa’s most successful entrepreneurs, operators, and businesses in his newsletter, Questing.
I want to meet you
This is a standing invitation: if you want to talk about marketing media, human behaviour, business, tech or any other random topic related to something I wrote about, I want to talk to you.
I like reading things. If you write something worth reading, tell me. It might take a while to read it or get back to you, or maybe I’d never get to read it but all that cost you was a two-line email.
Make yourself at home, and say hi if you see me somewhere or on any social media platform. My handle is @danieltadeyemi, or shoot me an email at danieltadeyemi (no space) at gmail. I’d be glad to reply.
This invitation was inspired by Trevor Mckendrick’s own, You should do it too 🙂