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Learning Curve 2025: helpful books, articles, podcasts, and videos
2025 was a year of milestones and growth. It marked ten years since I graduated (time moves fast), a shift in jobs and career paths, the loss of my last two grandparents, and becoming a dad. As I have done since 2017 (2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024), I put together a list…
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What the last 12 months in B2B marketing taught me
You have to look where others aren’t looking. Without experimenting with unproven methods, you can’t discover new platforms or get that ridiculous ROI that comes from being first.
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Lessons from leading the rebrand of bendada.com to Condia
If it’s widely accepted that a brand is people’s perception of a company, person, or product, then a company, person, or product can decide to change that perception. That is precisely the challenge I took on at the beginning of 2024 when I was tasked with leading the rebrand of bendada.com. The idea of a…
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All the opportunities I’ve taken and won
I’ve always believed in the idea of picking yourself: spotting opportunities, taking chances, and trying your hands on different things. So far, that mindset has worked out well for me. Over the years, I’ve won competitions, earned opportunities, found myself in rooms I never imagined being in, and visited countries I didn’t think I’d see…