Let’s talk about your Growth Strategy
I help ambitious leaders build growth engines so that every move—campaign, product, or pitch—fuels compounding growth.
📰 7+
Years in media & marketing
👥50+
Founders & operators advised, clarifying stories that fueled fundraising and growth.
🌍 10+
Worked with businesses spanning 10+ African markets — learning what scales (and what doesn’t)
🚀150K
Scaled a publication to 150K monthly readers
Expertise
I help leaders build growth engines by combining editorial expertise, marketing systems and narrative strategy
📈 Marketing & Growth
I design growth engines across campaigns, products and channels to unlock smarter marketing and compounding business growth.
📰 Media & Editorial Leadership
From newsroom design to content strategy, I help brands craft trusted platforms that drive influence and engagement.
😶🌫️ Advisory & Narrative Strategy
Let’s clarify your story so it becomes a strategic asset. I help founders and operators sharpen their narrative to win markets, attract capital, and build enduring companies.
Growth in Practice
A look at projects where story and strategy came together to drive meaningful growth.
Product and Growth marketing at Startbutton
Startbutton needed visibility as a new Merchant of Record platform for businesses expanding across Africa.
Condia Rebrand
Condia (formerly Bendada.com) needed a sharper identity to stand out as a digital publication on African tech.
TC Daily Upgrade
One of Africa’s most read tech newsletters needed a refresh to sustain engagement.
Workstations.co Launch
A new product launch required positioning that cut through the noise.
Quest Podcast Creation and Launch
Condia needed a fresh medium to tell deeper founder and operator stories.