What I am up to

“So, what do you do now?”

I get asked that question a lot. I prefer talking about “What excites you?”

It’s a lot of things.

Marketing

I currently lead marketing at Startbutton, a platform that helps companies expand across Africa without incorporation. All these in a record time (a few hours). Over 200 global companies, including AltSchool Africa, Wakanow, Chowdeck, Grey and Afreximbank, use the platform. 

From time to time, I partner with companies to improve their business outcomes. Got a project or just want to chat? Say hi at hello[@]danieltadeyemi.com.

Writing

I’m currently experimenting with writing compelling articles on people & topics I care about via Questing. The goal is to provide in-depth analysis and insights on Africa’s most successful entrepreneurs, operators, and businesses.

Interested? Sign up

Winning Ideas from Don Draper

Every day since October 16, I have watched 3 out of the best-performing ad campaigns (Cannes) from 1954 to 2025. Summary: Scraped data from this site in CSV format and put it on a Google Sheet, then used Google Apps Script to randomly select 3 ads from the Google Sheet, and email me a daily selection. So far, I’ve seen over 400 ridiculously good ad campaigns.

Nitax

This was just a fun idea that I wanted to bring to life. It started with a question: What if there was a one-page site with FAQs and a bot to answer people’s questions specific to the tax reforms? So I created a one-page site via Lovable (AI-powered guide trained on the official 2025 Tax Reform Bills) where you could ask questions specific to your situation and get an instant, verified answer.

Ideating

On the next adventure.  There are many other things I want to do, but being focused is important, so I try to stick to doing a few things long enough before moving on to the next exciting project.

Currently thriving from
Lagos, Nigeria.

Last updated: Mar 14, 2026.